Serrano Since 1880
Food Industry
La Rioja, Spain

Best from Land
New brand identity and packaging for this company set up in 1880 to produce the best vegetable preserves ever.
Ang Studio® was asked to create a new visual and verbal identity, more than 200 references, jars, pots, cans and a wide variety of aromas and flavors.
We worked on a new positioning focused on the gourmet channel both nationally and internationally, which has reinforced the company as a benchmark for innovation and wisdom.
This change comes with the fourth generation of a family from La Rioja that loves its land and produces preserved products with the highest quality standards.
Credits
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Communication StrategyLeire Gurrutxaga
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PhotographyVicente Paredes