Itsasoko From the sea
A new brand with a glocal essence
Itsasoko means from the sea in the Basque language, simple and evocative at the same time.
Launching a new brand for national and international food markets. Local manufacture, global essence. Naming, Brand strategy, positioning and complete design of the identity and packaging for this great gastronomic project born in Basque Country.
We looked for an essential, clear and unique name that highlights its origin and we designed a strong graphic language as a lever to open new markets.
A new brand offering a wide variety of fish and seafood products in various flavors, formats, and recipes, all without any artificial colorings.
A new project that aims to bring the tradition of Basque gastronomy to new generations all over the world.
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Product StrategyTXB Design
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IlustrationsRodrigo Almanegra
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PhotographyVicente Paredes
