El Naturalista New frog, new brand
Renewed visual identity for this pioneering Spanish footwear brand
El Naturalista is an international shoes brand, a major reference company in the manufacture of footwear with a clear ‘natural’ and ‘eco’ character and a strong technological development with a presence in more than 40 countries around the world.
After more than 10 years of working closely with the firm, we were commissioned to redesign the brand, supporting the company in its new repositioning strategy both nationally and internationally.
Our main objective was to achieve a simpler, easier to use and, of course, more beautiful frog. The frog symbol is still present in the redesign, but revised to show a more synthetic and contemporary look, but paradoxically going back to the origins.
The new brand is the result of the deconstruction of the previous one, it is the combination of 4 ‘N’ that together represent a frog, maintaining its original structure. The letter ‘N’ becomes the protagonist representing the four legs of a frog.
We managed to improve the application of the product both aesthetically and technically and improve the perception of the brand providing great value.
