Better brands
for better reasons

ALCK Kultural factor

Brand DesignCreative Direction
Social Innovation
Bilbao | New York

A new knowledge strategy with the K as Kultural factor

Since 2020 we have been redefining ALCk brand from strategy to visual identity, creating a strong and personal voice and collaborating closely to make the complexity of social challenges understandable through design.

The generation of ALC’s identity derives from the geometry of the letters A L C as triangle, square and circle, combined to form a hexagon representing the K-Factor or Kultura in the Basque language. K is the essence of the ALC’s unique and valuable approach to transforming socio-economic systems from a cultural perspective toward sustainable human development.

Aguirre Lehendakaria Center
Aguirre Lehendakaria Center
Aguirre Lehendakaria Center
Aguirre Lehendakaria Center
Aguirre Lehendakaria Center
Aguirre Lehendakaria Center
Aguirre Lehendakaria Center
Aguirre Lehendakaria Center
Agirre Lehendakaria Center
Aguirre Lehendakaria Center

Agirre Lehendakaria Center (ALCk) is a Basque Social Innovation Center established in 2013 by the University of the Basque Country (UPV/EHU) in partnership with AC4–Columbia University in New York. They foster community transformation processes through open Social Innovation Platforms based on culture as a driver of change.

They are working collaboratively with UNDP to support and scale Social Innovation Platforms in countries and regions across the globe to help develop people-centric integrated solutions for the SDGs that UNDP Strategic Plan 2022-2025 calls for.

Agirre Lehendakaria Center
Agirre Lehendakaria Center
Agirre Lehendakaria Center
Aguirre Lehendakaria Center
Agirre Lehendakaria Center
Agirre Lehendakaria Center
Aguirre Lehendakaria Center
Agirre Lehendakaria Center
Credits
  • Collab with
    Laura Lee & Ana Gazpio
El Naturalista